{"id":1030,"date":"2026-06-15T16:22:01","date_gmt":"2026-06-15T15:22:01","guid":{"rendered":"https:\/\/bioeuropean.eu\/?p=1030"},"modified":"2026-06-15T16:22:02","modified_gmt":"2026-06-15T15:22:02","slug":"hoe-kijken-nederlanders-tegen-biologische-voeding-aan","status":"publish","type":"post","link":"https:\/\/bioeuropean.eu\/nl\/hoe-kijken-nederlanders-tegen-biologische-voeding-aan\/","title":{"rendered":"Hoe kijken Nederlanders tegen biologische voeding aan?"},"content":{"rendered":"\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"382\" src=\"https:\/\/bioeuropean.eu\/wp-content\/uploads\/2026\/06\/fOT-1024x382.png\" alt=\"\" class=\"wp-image-1035\" srcset=\"https:\/\/bioeuropean.eu\/wp-content\/uploads\/2026\/06\/fOT-1024x382.png 1024w, https:\/\/bioeuropean.eu\/wp-content\/uploads\/2026\/06\/fOT-300x112.png 300w, https:\/\/bioeuropean.eu\/wp-content\/uploads\/2026\/06\/fOT-768x287.png 768w, https:\/\/bioeuropean.eu\/wp-content\/uploads\/2026\/06\/fOT-1536x573.png 1536w, https:\/\/bioeuropean.eu\/wp-content\/uploads\/2026\/06\/fOT-2048x765.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De markt voor biologische voeding in Nederland groeit snel, maar de aankoopbeslissingen van consumenten blijven schommelen tussen een groeiend bewustzijn en de prijsbarri\u00e8re. Maar liefst 87% van de consumenten zegt bekend te zijn met biologische voeding, en 76% zegt het te kopen.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-light-green-color has-text-color has-link-color wp-elements-279a8d8ad7d14912110ec1ee261bec6a\"><strong>Wat kopen Nederlanders?<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">De populairste biologische producten zijn: groenten \u2013 57%, zuivelproducten en vis \u2013 39%, dranken en sappen \u2013 35% en fruit- en groentenconserven \u2013 28%.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-light-green-color has-text-color has-link-color wp-elements-dd6d831ddcc2c959edb928a441ce23c7\"><strong>Wat houdt consumenten tegen?<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">De belangrijkste belemmeringen voor een aankoop zijn: hoge prijs \u2013 64%, beperkte beschikbaarheid \u2013 28%, gebrek aan duidelijke verschillen ten opzichte van conventionele producten \u2013 16% en geen interesse in deze trend \u2013 circa 20%.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-light-green-color has-text-color has-link-color wp-elements-48da4acc7ad4c6a305878f3218bbab86\"><strong>Waar winkelen ze?<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">In supermarkten \u2013 80%, in gespecialiseerde biologische winkels \u2013 26% en op markten en via directe verkoop \u2013 25%.<\/p>\n\n\n\n<p class=\"has-x-small-font-size wp-block-paragraph\"><strong>Bron:<\/strong> Food Research Institute, Report on the pre-test of the \u201cEuropean Organic \u2013 Enjoy, Savour and Share\u201d campaign in the French and Dutch markets, Warsaw 2025.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>De markt voor biologische voeding in Nederland groeit snel, maar de aankoopbeslissingen van consumenten blijven schommelen tussen een groeiend bewustzijn en de prijsbarri\u00e8re. Maar liefst 87% van de consumenten zegt bekend te zijn met biologische voeding, en 76% zegt het te kopen. Wat kopen Nederlanders? De populairste biologische producten zijn: groenten \u2013 57%, zuivelproducten en [&hellip;]<\/p>\n","protected":false},"featured_media":1035,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[34],"tags":[],"class_list":["post-1030","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-biologische-markt"],"_links":{"self":[{"href":"https:\/\/bioeuropean.eu\/nl\/wp-json\/wp\/v2\/posts\/1030","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bioeuropean.eu\/nl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bioeuropean.eu\/nl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bioeuropean.eu\/nl\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/bioeuropean.eu\/nl\/wp-json\/wp\/v2\/comments?post=1030"}],"version-history":[{"count":6,"href":"https:\/\/bioeuropean.eu\/nl\/wp-json\/wp\/v2\/posts\/1030\/revisions"}],"predecessor-version":[{"id":1039,"href":"https:\/\/bioeuropean.eu\/nl\/wp-json\/wp\/v2\/posts\/1030\/revisions\/1039"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bioeuropean.eu\/nl\/wp-json\/wp\/v2\/media\/1035"}],"wp:attachment":[{"href":"https:\/\/bioeuropean.eu\/nl\/wp-json\/wp\/v2\/media?parent=1030"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bioeuropean.eu\/nl\/wp-json\/wp\/v2\/categories?post=1030"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bioeuropean.eu\/nl\/wp-json\/wp\/v2\/tags?post=1030"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}